Personal Brand Building Challenge
Work out what you actually stand for professionally, then turn it into an introduction, a profile and a position.

Time commitment
5–7 hours a week over four weeks
Format
Competition · Virtual
Fee
Free to apply
Apply by
4 Sep 2026
Team size
1–3
Rounds
1
How you present yourself shapes the opportunities you receive. You reflect on your skills, interests and values to define what you stand for, then translate that clarity into real outputs: your introduction, your online presence, your positioning. This isn't about creating a perfect image, it's about building something authentic, consistent and useful.
During the challenge, you will
- Identify your strengths, interests and areas of focus
- Define what makes you distinct in your field or area of interest
- Craft a clear and confident personal narrative
- Translate your brand into a visible, professional format
- Align your messaging across different touchpoints
Frequently Asked Questions
Is this just about polishing my LinkedIn?+
No. It starts earlier than that, identifying your strengths and focus, defining what makes you distinct, and building a narrative. The profile is the output, not the exercise.
Can I enter on my own?+
Yes, and most people do for this one. Teams of one to three are permitted, but the work is inherently personal.
What actually happens in the first week?+
Day one you're placed in a team and given the brief, the materials and a named mentor. By the end of week one you'll have agreed how your team works together and produced your first deliverable. You'll know what's expected of you, and when, before you start.
My teammates will be in other time zones. How does that work?+
Teams are grouped into compatible time zones wherever numbers allow, and the work is built to be done asynchronously, shared documents, recorded updates, and a small number of live checkpoints scheduled with your team.
Most learners tell us the global team was the best part. It's also the part that needs the most coordination, so we plan for it rather than leaving it to chance.
Do I need experience to apply?+
No. These are entry points, not tests, the tools are taught as part of the program. Around a quarter of learners tell us they used a tool for the first time here.
Is it really free?+
Yes. No application fee, no participation fee, and no charge for your certificate or badge. Programs are funded by the sponsoring university or partner organization.
Is this paid work, and does it lead to a job?+
It isn't paid employment and it doesn't guarantee a job. What it produces is a portfolio piece and a Skills Track Record, evidence of what you did, assessed through your work and your team's feedback, that you can show any employer.
Can I take more than one?+
Yes, and many people do, around one in ten learners come back for a second. Trainee level is the usual starting point, with Associate level as the step up.
What do I get at the end?+
A verified digital badge, a certificate of completion, and a Skills Track Record listing the capabilities you demonstrated. Associate-level programs also carry a letter of recommendation.
You might also like

Digital Strategy Associate Early Remote Internship
Research brands and audiences, and develop the strategic plans that shape real marketing campaigns.
6 weeks · $1,000 scholarship · Apply by 1 Sep 2026
View details
Visual Storytelling with Design Workshop
Communicate ideas without relying on words, typography, imagery, color and layout in service of one clear story.
Apply by 4 Sep 2026
Apply by 4 Sep 2026
View details
SEO & Google Ads: Running Ads That Convert
How search engines rank content and how paid advertising works inside the Google Ads ecosystem.
1 month · $50 scholarship · Apply by 17 Oct 2026
1 month · $50 scholarship · Apply by 17 Oct 2026
View details