SEO & Google Ads: Running Ads That Convert

No. You'll design campaigns and ad groups and optimize for conversion as an exercise. No spend is required and none is expected of you.

About a month of expert-led depth on one topic, rather than team project work on a live brief. Single completion tier, and a smaller scholarship award where one is attached.

The scholarship is a tuition award, not a cash payment. If you earn it, it is redeemable against the cost of study at the sponsoring partner university. It is not transferable to another institution and it is not paid out to you directly.

We say this plainly because it is the single thing learners most often misunderstand. If a cash payment is what you're looking for, this program won't provide it, but it is free to take part in either way.

Day one you're placed in a team and given the brief, the materials and a named mentor. By the end of week one you'll have agreed how your team works together and produced your first deliverable. You'll know what's expected of you, and when, before you start.

Teams are grouped into compatible time zones wherever numbers allow, and the work is built to be done asynchronously, shared documents, recorded updates, and a small number of live checkpoints scheduled with your team.

Most learners tell us the global team was the best part. It's also the part that needs the most coordination, so we plan for it rather than leaving it to chance.

No. These are entry points, not tests, the tools are taught as part of the program. Around a quarter of learners tell us they used a tool for the first time here.

Yes. No application fee, no participation fee, and no charge for your certificate or badge. Programs are funded by the sponsoring university or partner organization.

It isn't paid employment and it doesn't guarantee a job. What it produces is a portfolio piece and a Skills Track Record, evidence of what you did, assessed through your work and your team's feedback, that you can show any employer.

Yes, and many people do, around one in ten learners come back for a second. Trainee level is the usual starting point, with Associate level as the step up.

A verified digital badge, a certificate of completion, and a Skills Track Record listing the capabilities you demonstrated. Associate-level programs also carry a letter of recommendation.